Advice to Make Kickstarter Successful for Your Project

Four months ago, I warned people of the dangers of Kickstarter before moderating my concerns. Since then I’ve donated to my first Kickstarter effort — I’m looking forward to seeing the preordered book before the end of the year — and I’ve found this excellent post on how to make Kickstarter effective for your project.

Kickstarter logo

I don’t agree with all the advice — I never watch the videos, for example, since I’m usually surfing in an environment where the audio would be a distraction — but the points are well-thought-out, especially the ones about giving potential donors plenty of information about yourself and what you’re asking them to give money for. There are specifics about time period and how much to ask for. The reminder to keep the number of options limited and make sure it’s clear what you’re offering is good, too. But as a possible customer, this is my favorite:

Your pledge rewards should be better than what you normally offer your product for. … The pledgers are doing us a favor by giving money so they need to be rewarded with better prices and offers than someone just buying our product after it’s finished. … So in other words don’t say, a pledge of $100 gets you a book! It should be less than what people would pay after it’s finished.

Remember, Kickstarter isn’t magic. The more fans and supporters you have before you start, the better your chances are.

3 Responses to “Advice to Make Kickstarter Successful for Your Project”

  1. Comic Book Diner Discusses Kickstarter » Comics Worth Reading Says:

    […] whether Kickstarter funding is right for you and your project? You may want to listen to this episode of the Comic Book Diner […]

  2. Xeric Foundation Ends Grants to Cartoonists » Comics Worth Reading Says:

    […] what many young creators want to get started today. And now, they can write their own grants with Kickstarter. […]

  3. Kickstarter: The New Model of the Micro-Niche? « Manga Widget Says:

    […] Johanna Draper Carlson being the most prominent, having voiced her opinions about the platform multiple times. While I agree with some of her cautionary words, I also am interested in crowd-sourcing as an […]




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