I don’t know anything about this convention beyond its press release, but it’s an interesting approach: Club 2 the MAX is promoting a three-day convention for fans with an “interest in Asian music, Animation, and Comics” with no admission charge.
On the plus side, it’s a three-day, 24-hour show, July 1-3, 2011, in Anaheim, California. On the minus side, there’s the way-stupid too-kewl name, and the use of Comic Sans on the logo. Also, there will be “nominal fees” for certain activities, so it remains to be seen how much is gated and charged for. Depending on your perspective, this might be a plus or minus:
Club 2 the MAX ONLY supports companies that are legally licensed to carry, sell, and distribute official products, merchandise, etc. Club 2 the MAX has a No Tolerance policy for illegal and bootlegged products.
The show is reaching out to exhibitors, plugging their interested fans attracted by “no badge fees”. The convention will get $80 a table ($100 in 2011) from artists who want to sell their works. However, exhibitors should bear in mind that an audience attracted by and only interested in what they can get for free may not be the best source of income.
They claim 7,000 people went to their one-day 2010 event. So far, programming is listed as including concerts, cosplay, a cosplay masquerade, and an animaid cafe.
Update: (11/15/10) The convention has changed its name to AM², “Animation, Music and Manga to a Higher Power” and can be found at am2expo.org.