Of course, most DM titles are printed to order, so a sell-out is expected. Usually Image announces a second-printing, which means there is enough demand for the book. Boom! does this as well, but not as often. (Some comicologists might remember when Boom! added Haven as a distributor of second (and later, first) printings.

Is this much of a surprise, though? Doesn’t The Beat still publish the indy sales every month?

You make a good point, which is that drop-off is inevitable, so the higher you can start from, the better off you are.

I say congrats to BOOM! and the seriously talented creators involved. Obviously, there will be a drop in orders for the next issue, but a solid start like this is a good thing. There are dozens of books at Marvel and DC (and more if you include their long-established internal imprints) that don’t perform this well on a monthly basis, sometimes even with new #1s.

The bar’s been lowered, but that’s an industry-wide issue, and doesn’t take away from BOOM!’s success in clearing it. We need more comics that manage it.

[...] Publishing | Johanna Draper Carlson dissects a publisher’s press release and wonders, “just how low are the sales that make a comic successful?” [Comics Worth Reading] [...]