As readers know, I converted to Blu-ray earlier this year in order to get access to the special features often restricted to Blu-ray only. Studios are heavily pushing the more expensive format to shore up declining DVD sales. Given this, I found this brief article interesting for what it reveals about the two formats in comparison:
Blu-ray movie sales were up a whopping 75 percent year-to-year, with an expected $2 billion run this year. DVD sales are down significantly, finishing at $8 billion. Blu-ray players are equally promising. 13 percent of homes were equipped with Blu-ray going into the holiday season, but once the gifts are given the NPD expects 20 percent.
So while Blu-ray is showing the typical growth of a new format, as people rebuy movies and new customers jump aboard, it’s still only 25% of the sales of traditional DVD. And only 20% (at an optimistic guess) of households have a player, while based on these 2009 facts, more than 92 million households (out of 114 million) own a DVD player. That’s 81%, or again, four times as many. (DVD availability goes up to 100 million, or 88%, when you include computer DVD drives and game machines, which I know are included in the Blu-ray stats.)
There’s something for each “side” in this news — Blu-ray is growing fast, for those who champion the new format, while DVD is still safely the vast majority, for those who don’t want to upgrade yet.