PR: What Not to Do: Distract With Omission

falling skies, steven spielberg, tnt, noah wylie, aliens, tv

I was recently informed that the upcoming TNT TV series Falling Skies — a show due in June 2011 starring Noah Wyle and about the aftermath of an alien attack (it sounds to me like V meets The Walking Dead) — has a tie-in webcomic. It’s written by Paul Tobin (Marvel Adventures Spider-Man, Spider-Girl) and drawn by Juan Ferreyra (Rex Mundi). There are four four-page chapters up so far, with the promise of a new chapter every two weeks.

It’s a relatively standard promotional item, with not much to particularly recommend it so far if you’re not already interested in the show, so why am I mentioning it? Because every single promo piece about it I’ve seen includes this sentence: “the Falling Skies Web Comic will bridge the gap between the 12-page Falling Skies comic released at New York Comic Con.” Which sets my teeth on edge. Last time I checked, to be between, you need two things, one on either side. I’m guessing the missing endpoint is the show itself, but it just seems sloppy to omit the explicit mention, and now, any time I hear of the series, that’s all I think about, the dangling reference.

4 Responses to “PR: What Not to Do: Distract With Omission”

  1. Basque Says:

    LOL! I love this “what not to do” posts of yours. That sentence made me grit my teeth as well. Bad copywriting!

  2. Basque Says:

    Ugh. I meant “these” not “this”

  3. Johanna Says:

    Isn’t that the way? You have to be very careful when correcting not to fall into your own mistakes, since we’re all human. :)

  4. Torchwood Wants to Sell You an App With Miracle Day Clues » DVDs Worth Watching Says:

    […] those shows with genre connections. (Two recent ones I’m aware of are Burn Notice and Falling Skies.) Is it typical to charge for the application? The ones I’ve noticed have been free, since […]




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