Does Who’s Working on Branded Properties Even Matter? Dark Horse’s Avatar: The Last Airbender Comics
- Posted by Johanna on February 13, 2011 at 4:44 pm
- Category: Comic News
You likely saw Dark Horse’s announcement last week that they would be publishing Avatar: The Last Airbender comics, starting with a Free Comic Book Day flipbook. (Last year, Avatar comics were put out by Del Rey Manga, to tie into the movie.) Here’s the meat of the press release:
The first installment of this new series will be released on Free Comic Book Day, May 7, with two introductory short stories — the unpublished tale “Relics” and the iconic “Dirty Is Only Skin Deep…” … The Lost Adventures will be released on July 13. This all-new 240-page comic book contains over 70 pages of never-before-seen material in addition to long-out-of-print comics previously published in Nickelodeon magazine. With 26 stories set in Airbender continuity and created by a host of top-notch talent, many of whom worked on the original animated series, this is an essential addition to any fan’s bookshelf. Additionally, Dark Horse will create all-new Airbender stories that will be published as digest-style original graphic novels –conveniently sized paperback collections — in early 2012.
(Does anyone else wonder how you have an “all-new 240-page comic” that contains approximately 170 pages of reprint?)
I wasn’t surprised to see the press release posted to a number of locations, from blogs to news sites. I was surprised, though, that no one seemed to notice that no creators were listed in the announcement.
Since I’m tired of the perception that the brand is more important than the people who actually create the stories and art that carry the logo, I asked who the creators would be, and Dark Horse was quick to answer and happy to provide this information:
Here are the writers on Lost Adventures… Aaron Ehasz, Josh Hamilton, Tim Hedrick, Johane Matte, Dave Roman, J. Torres, and others. Here are the artists… Joaquim Dos Santos, Elsa Garagarza, Gurihiru, Corey Lewis, Johane Matte, Ethan Spaulding, and others, with Bryan Konietzko as cover artist.
I just wonder why no one else bothered to ask for those names? Is the idea that Airbender followers will have something else to buy all that matters as news? Fans seem eager to see more stories in the universe, ignoring the flop film, and perhaps it doesn’t matter to them who creates them, so long as they’re satisfying.