- Posted by Johanna on June 28, 2011 at 4:29 pm
- Category: LinkBlogging
Christopher Butcher looks at the release schedule of the Green Lantern movie prequel comics, pointing out that although the movie opened June 17, one of the comics (Hal Jordan) ships this week, while another has been delayed until August. If comic publishers want to play with the big boys, they need to get their schedules under much better control. We shouldn’t have weeks where all the Avengers titles ship, instead of being spaced throughout the month to better capture buyers. Worse, as Chris goes on to point out, an aftermath book is coming out before the actual end of the storyline it’s supposed to bookend. Where does Chris place the blame?
This was DC’s major tie-in to the Green Lantern film, written by Green Lantern writer, Chief Creative Officer, and Green Lantern movie Executive Producer Geoff Johns. Apparently at no point was it a priority to get their major movie tie-in out in time for the movie, that’s a little distressing. But worse than that, this is nothing new. Johns has been at least a month late on Green Lantern for most of the title’s run, with frequent skip-months to get the book back on track.
…this guy, Geoff Johns, is the guy in charge of relaunching the entire DC Universe in September. 52 brand new comics, all hinging on Geoff Johns and Jim Lee (another fine creator not known for being timely) and their Justice League ongoing series, and that’s kinda f**ked up right there. DC has chosen to make Geoff Johns the public face of this relaunch, Johns has seemingly willingly stepped into the role, and every book he’s involved with right now has massive scheduling and timeliness problems.
Scheduling is going to become exponentially more important now that strategies include digital comics, since those are dependent on getting Apple’s approval for release. As Marvel found out, as Graeme McMillan points out in discussing how that company went back on their same-day release plans:
Ultimate Spider-Man #160 should have been available digitally. Marvel announced late last year that “every issue of the hotly-anticipated DEATH OF SPIDER-MAN will be available day & date on the Marvel Comics app, available via iTunes for the iPad, iPhone & iPod touch,” after all, and so having the writer of your top-selling book give interviews where he not only points out that that didn’t happen, but tries to paint it as a positive… Well, that’s got to hurt.
Although since Bendis was promoting how much better this made sales for retailers, well, maybe Marvel doesn’t care to follow through on their promises after all?