Comments on: Dark Horse Retailer Digital Exclusives Debut — Can You Get One? http://comicsworthreading.com/2011/07/01/dark-horse-retailer-digital-exclusives-debut-can-you-get-one/ Independent Opinions on Comics of All Kinds Thu, 20 Jun 2013 01:19:08 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Dark Horse Daily $500 Digital Comic Giveaway at San Diego Con » Comics Worth Reading http://comicsworthreading.com/2011/07/01/dark-horse-retailer-digital-exclusives-debut-can-you-get-one/comment-page-1/#comment-120759 Dark Horse Daily $500 Digital Comic Giveaway at San Diego Con » Comics Worth Reading Fri, 15 Jul 2011 23:19:10 +0000 http://comicsworthreading.com/?p=20190#comment-120759

[...] newsletter that notifies users of what’s been added. Dark Horse is also unique in offering exclusives through comic stores, although participation is not [...]

]]> By: William George http://comicsworthreading.com/2011/07/01/dark-horse-retailer-digital-exclusives-debut-can-you-get-one/comment-page-1/#comment-120425 William George Sat, 02 Jul 2011 01:33:30 +0000 http://comicsworthreading.com/?p=20190#comment-120425 Now this is smart business.

Whenever I see a kid with a lemonade stand giving away free samples, I always lean on the edge of their table, sipping on the cup I got for them, and give them the following advice;

“Yah know kid, this is damned fine lemonade. I’d love to buy a full cup from you, but I can’t. See yah made it too easy for me to get to your product and I lost interest. All I had to do is just stop here and get it. What are you, dumb?

Customers like to do extra work for simple things. It makes them feel like they’re earning their purchase. Like when we were cavemen hunting.

You want the customers? Put a moat around your free samples and make them swim to it.”

They’re always crying when I leave. I’m sure it’s in gratitude.

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