Disney Makes Marvel Domestic With Williams-Sonoma Licensing

I know there’s always a market for kids’ party cupcakes, but I was still a bit surprised to see this come out as a press release from Marvel.


Marvel Entertainment, LLC, a global character-based entertainment licensing company, and Williams-Sonoma, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the launch of an exclusive collection of Super Hero kitchen and bakeware merchandise exclusively sold at Williams-Sonoma. Designed exclusively for the retailer, the products include renowned Super Heroes from the Marvel Universe including Spider-Man, Hulk, Captain America, and Iron Man. Featuring retro character art and graphics, the Williams-Sonoma collection captures the charm and artistry of the original Marvel Comics.

The program launches with an array of bakeware and kitchen essentials including Cookie Cutters, Pancake Molds, Adult and Child Aprons, Spatulas, and Iced Cookies. Product will be available at all Williams-Sonoma stores in the U.S. and Canada, and also via catalog and online at www.williams-sonoma.com.

It appears that the merchandise comes in at least two levels, the easy — buy pictures on pics:

Marvel cupcake pics

and the more accomplished, involving molds shaped like the character heads. Since these are the best-known heroes, no girl characters are shown.

Fancy Marvel cupcakes

“Building upon our incredibly successful relationship with Williams-Sonoma Inc., we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen.”

Well, that sounds sweet, but I bet kids don’t have the patience to ice that webbing on Spidey’s head. Robot 6 discovered that the Williams-Sonoma mini-site for the items includes an online custom comic by C.B. Cebulski and Todd Nauck in which Spider-Man and the Avengers fight the Frightful Four while Jarvis teaches city kids how to cook — recipes included!

One Response to “Disney Makes Marvel Domestic With Williams-Sonoma Licensing”

  1. David Oakes Says:

    I see American Dream, Lady Sif, Rescue, Spider-Girl, Mockingbird, and…

    Yeah, OK, I got nothing. Enough icing to make She-Hulk and you might as well do Moondragon or Howard the Duck.




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