The only thing that surprises me about this article on the demise of 3-D as a film format is that it’s appeared so quickly. At the beginning of this summer, the coverage dealt with declining 3-D ticket sales, based on higher prices in a bad economy. Now, people — at least that writer — are willing to write the obituary. This time, with charts and graphs.
The main cause? Greed. Theater owners used the format to raise ticket prices. Studios put out any old crap, hoping for people intrigued by 3-D to go just because. Some consumers actively avoid the format, especially if it’s an after-the-fact poorly-done retrofit. The comment thread, in fact, is full of people who use the article as an excuse to talk about how much of a headache it gives them and how much they aren’t interested.
Personally, I avoid 3-D since it doesn’t provide a benefit to me and it does have numerous downsides. Which means, if the trend is true, then 3-D was a fad for about two years, which is also about the same amount of time last time around, 1952-1954.