- Posted by Johanna on September 28, 2011 at 5:53 pm
- Category: LinkBlogging
DC Relaunch a Success
Nationally known retailer Brian Hibbs calls the DC relaunch an “overwhelming, thundering, success” based on “intense consumer interest with actual humans buying comics to read (as opposed to speculate on)”. I’m sharing this because Hibbs is not easily swayed, so this is very good news for the effort. I’ve been negative about it in the past, so I thought it was only fair I point this out.
His column continues by noting how customers are being selective, based on what they expect to like, and how he’s seeing lots of returning lapsed readers as well as buyers who are trying other comics by other publishers as well. The only downside for him — he believes DC fell down on having enough copies available, even though every issue has gone to multiple printings so far. Hibbs states, “DC did not have enough inventory on hand in case this was as big of a hit as it became.”
He goes on to ride a favorite hobby horse — that print, serialized comics are still the most important product, downplaying digital (which we have NO real indicator of numbers on). I think that remains to be seen, not really able to be determined until we’re several months in, but some of his other points, such as this possibly being even more successful with fewer books and the importance of consumer marketing, are right on. I do hope (as he does) that he’s wrong about Marvel trying something similar.
Update: For another retailer’s deep dive into the questions behind how to evaluate ordering the DC relaunch, here’s Mike Sterling from earlier in the month.
Does Newsarama Matter Any More?
Former Newsarama contributor Kevin Huxford points out that Newsarama’s stats are horrible, in terms of ranking comparisons with competitors. Huxford attributes the fall to Newsarama getting rid of their forums, which drove large amounts of traffic but which were widely considered one of the cesspools of atrocious fan behavior. I resent that removal because, when they eliminated them, they also dropped a bunch of their history into the memory hole, and I’m still cleaning up the broken links that resulted. (Past versions of their site were eliminated, but copies of some of the articles were still posted in the forums. Now they’re all gone.) Anyway, times change, the popular hangouts change.
CBLDF Sells Ability to Hide or Promote a Story
I fully support the Comic Book Legal Defense Fund, and as soon as they get their credit card payment processor glitches worked out, I’ll be renewing my membership. Yet I found one of their current fundraisers a bit iffy. Let me quote:
The bearer of this card gets the chance to remove a story published on Bleeding Cool (which will be replaced by this card) either after it has been published or, if they are aware of it, before. It has a one time use and can be used by publisher or creator alike. And it must be used within a year. Alternatively, the card can also be used to get INTO Bleeding Cool and will guarantee favorable coverage of a project of your choice. This item is available on eBay now, and the opening bid is a $500 membership in the Comic Book Legal Defense Fund.
I know site operator Rich Johnston has long claimed that he’s just putting out entertainment, not journalism, but this really strikes me as strange. Why not just sell slots on the site, if you’re going to give someone space to run “favorable coverage” of anything you like, even if it’s for a good cause? And if you’re willing to yank a story (and let me remind you, that’s their word, not mine) for a good cause, what else are you willing to bury and for what?
More importantly, even to raise money, should a comic charity be encouraging manipulation of the media for money?