PR: What Not to Do: Release Wishful Thinking

This is, perhaps, one of the oddest press releases I’ve ever seen, since it basically says “we’re talking and we hope we get to do this”. Tomorrow, I’m putting out a press release that says I hope I can get Adam Hughes to draw a script I’m writing.

From Ape Entertainment:

Ape Entertainment hopes to set up shop on Sesame Street!

Ape Entertainment announced today that it is currently negotiating with Sesame Workshop for the right to produce a series of comic books featuring the cast of the beloved children’s show Sesame Street.

Ape Entertainment hopes to work with Sesame Workshop to create a series of comic books that will be both educational and entertaining for young readers. Subject to successful negotiations, the comics will be produced in full color and available in printed editions as well as in digital editions that will be available through the Sesame Street store on Apple’s iTunes in 2012.

This is what happens when it’s convention time and the deal hasn’t been finalized yet. However, there’s a huge potential downside if the deal doesn’t work out, especially if the potential partner doesn’t like the idea of you going public too early.

Thank goodness not everyone puts out a press release whenever they simply have a conversation about a potential project, or we’d all be swamped by the email.


2 Responses to “PR: What Not to Do: Release Wishful Thinking”

  1. Russell lissau Says:

    First a caveat: I have written stories for Ape.
    Although different than the usual comics PR, news releases about negotiations are not uncommon in the business world. The cubs are negotiating with the red sox for a gm, and it’s been news for a week. Stories about potential business deals and negotiations fill the wall street journal. And this release certainly will gain traction in the traditional media.the thought of Sesame Street comics will get writers and editors of a certain age very excited.

  2. Chad Says:

    I’m just going off memory here, but I think most news we get about business negotiations is a result of reporters’ digging or unofficial leaks, not companies releasing official press releases about said negotiations while they are under way. Most companies usually don’t want any info out until the deal is done and locked down.




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