2012 Free Comic Book Day Features Free Hardcover Anthology

Archaia is raising the bar for Free Comic Book Day next year.

Archaia Free Comic Book Day 2012 cover

They’re going to be giving away a 48-page hardcover. They’re calling it a graphic novel, but it’s an anthology of various stories, “all original … not reprints or excerpts from upcoming releases” from David Petersen’s Mouse Guard, Jeremy Bastian’s Cursed Pirate Girl, Jim Henson’s Labyrinth (story by Ted Naifeh and Cory Godbey), Dapper Men (by Jim McCann and Janet Lee), and others. These are some attractive properties with a lot of appeal to a wide range of readers.

Said Archaia President and CEO PJ Bickett, “We’ve offered single issues for past Free Comic Book Days, but Archaia’s specialty is producing beautiful, hardbound collections. Offering a hardcover book for Free Comic Book Day is our way of helping to drive more potential customers to comic book stores on what has historically been their busiest sales day of the year. But it’s also a way to educate readers on what Archaia is all about: high-quality graphic novel collections of stories they can’t get anywhere else.”

(Since retailers have to pay for the FCBD books they give away, I’m very curious to hear how much Archaia will be charging for this book. I hope it’s not the rarest FCBD installment for that reason.)

Free Comic Book Day will be held on May 12, 2012. This is only one of the ten Gold-level titles selected for the event. Archie is putting out a Mega Man #1 reprint, and Oni has a Yo Gabba Gabba comic. Bongo offers a Simpsons/SpongeBob SquarePants flipbook, while Boom! teams up Peanuts with Adventure Time in their double-sided comic. Dark Horse flips Star Wars and Serenity, for the sci-fi media fan, who might also enjoy IDW’s Transformers #80.5. Image Comics is celebrating 20 years with an anthology, with more information to come. For the most predictable selections, DC provides a 52 sampler, and Marvel reprints Avengers #12.1 (to go along with the coming movie).

As has been typical of the past few years, the offerings are mostly licensed works and books aimed at younger readers, because that’s what brings potential new customers in the door.

2 Responses to “2012 Free Comic Book Day Features Free Hardcover Anthology”

  1. Scott VanderPloeg Says:

    Bickett was quoted as saying the price to retailers for the hardcover will be the same as their 2011 FCBD anthology. I looked it up through Diamond and it was $0.30, so no harm done to retailers ordering the hardcover in 2012. As long is it stays that way.

  2. Johanna Says:

    Thanks for finding that out, Scott! That’s a really great deal — I hope retailers take advantage of it. If only so I can get a copy. :)




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