- Posted by Johanna on December 13, 2011 at 8:16 am
- Category: Digital and Webcomics
ComiXology has just announced a three-day sale on Fell, the detective comic by Warren Ellis and Ben Templesmith that ran from 2005-2007. (Well, the final issue so far, #9, came out in January 2008, but that one isn’t even mentioned in the sale, so I guess we’re all ignoring it.)
I don’t normally do sale posts like this, but the series is a good read, and I wish there was more of it. Fell was always plagued by delays, but that’s the risk with creator-owned work. If this offering makes new readers, perhaps there’s still a chance of more some day.
I also find the pricing interesting. Fell created a cheaper format that was quite successful while it was running (although some retailers hated it, reminding me of the current debate over digital pricing). Each issue was only $2, so putting digital copies “on sale” for 99 cents each strikes me as odd. Are they normally $1.99? If so, they’re normally priced at cover price. Shouldn’t they permanently be 99 cents at this point, given that they’re five-year-old back issues of a dead series?
Why not just sell a bundle? Or at least offer one. There’s a paperback collection, after all. It collects issues #1-8 (also forgetting #9), and it can be had for about $10. Since this sale pricing is only temporary, then normally, the eight issues digitally would be $16, significantly more than the print book.
There are certain mall stores that have artificially high prices so they can continually run sales, to give customers the feeling of getting a deal. It’s beginning to look like digital comics may be following a similar pattern. Publishers hate the idea of a standard 99-cent price point, but if you watch for temporary deals, you can achieve similar results.