Best Twilight Tie-In Ever
January 8, 2012

Twilight wedding dress

For those tracking the Twilight phenomenon, here’s an example of a exaggerated tie-in I observed while shopping the other night.

In case you can’t read the window text, it says “Bella’s Twilight gown is here!” The wedding dress is displayed in the center of the store, surrounded by cardboard cutouts of Edward (Robert Pattinson) and Jacob (Taylor Lautner).

That’s a genius tie-in that captures one of the most important elements of the Twilight story and aims directly at a core part of the audience. They’re selling a way to make yourself part of the story with a Twilight wedding dress. I do wonder, though, if a lot of people really want the dress, or if they just want a picture of themselves wearing it standing next to the cutouts.

One Response  
Rob writes:  

One of my wife’s co-workers recently got married wearing a replica of Belle’s wedding dress from Disney’s Beauty and the Beast. Turns out there’s a well-developed Disney Bridal tie-in industry…their webpage is scarily comprehensive, covering everything from gowns to jewelry invitations to bridesmaid and flower girl dresses.

It’s worth a look.


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