PR: What Not to Do: Immediately Contradict Yourself

Got an email from a group I was unfamiliar with that started this way:

Free “Online Comic Convention” announced for this weekend

Webcomics creators, readers and fans are invited to an online meetup this weekend. WEBReeF stands for “WEBcomics, Readers, and Fans” and aims to behave much like a “virtual comic convention.”

I don’t know what makes something an “online comic convention”, but I wanted to find out, so I immediately clicked to the provided link and saw this:

It’s a periodic gathering of webcomics creators and ethusiasts. It was created in response to the cancellation of the February 2012 DigiCon, but does not classify itself as an “online convention.”

WEBReeF screen shot

That’s a concern. If you’re promoting your event as an “online convention” while declaring that you’re not an “online convention”, I worry about what else you might be misrepresenting or confusing. If you’re trying to set up a way of doing things new to many participants, you need to be more clear about things, not less. At the least, someone needs to keep a better eye on the publicity. Anyway, seems that this virtual meetup is just a way for people to declare a specific time to hang out together online. Catchy name, though.

5 Responses to “PR: What Not to Do: Immediately Contradict Yourself”

  1. James Schee Says:

    Wasn’t there an online comic convention years ago? Had various small publishers, creators, journalist’s etc. websites in individual images?

  2. James Schee Says:

    Darn should have googled first. It was this:

  3. Johanna Says:

    Yeah, that was where Heidi got her blogging start. The difference here appears to be that was intended to represent artist and publisher booths and run perpetually, while this WEBReeF thing is intended to be time-based, held over a particular weekend.

  4. Kneon Says:

    Ha! Just saw this — thanks for posting!

    Yeah, we were up against a time crunch (we literally had a week to put this together) and didn’t co-ordinate our messages well enough, it would seem. There was another event that called itself an “online comic convention” and we didn’t want to step on any toes, but the PR had already gone out. That event is apparently defunct now, so we’ll call it what we like next time around.

    And plan better. ;)

    We had a few hundred attendees and several “panels.” It seemed to go well and we’re already planning another.

  5. Johanna Says:

    Glad to hear it went so well! Thanks for letting us know, and for taking my criticisms so well.




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