Dark Tide Opens in VOD Before Theaters
March 10, 2012

Dark Tide

Halle Berry’s new movie Dark Tide is doing something I thought studios were afraid to try: selling direct to customers as video-on-demand before opening in theaters. (When Tower Heist was proposed to debut this way, the outcry reversed the studio’s decision.)

The action thriller, directed by John Stockwell (Blue Crush), was released to VOD, including from Amazon, on March 8, while it comes to movie screens from Lionsgate on March 30. The Blu-ray and DVD editions are coming out on April 24, much sooner than the typical 90-day delay between theater and home video. The plot is described as follows:

Kate (Berry) is a shark expert whose business has been failing since a shark attack killed a fellow diver under her command. Once dubbed “the shark whisperer,” Kate is haunted by the memory of the attack and unable to get back into the water. With bills piling up and the bank about to foreclose on Kate’s boat, Kate’s old flame Jeff (Olivier Martinez) presents her with a lucrative opportunity: lead a thrill-seeking millionaire businessman on a dangerous shark dive… outside the cage. Battling her self-doubts and fear, Kate accepts the proposal — and sets a course for the world’s deadliest feeding ground: Shark Alley.

Dark Tide promo photo

Sounds like lots of excuses to see Berry in a bikini, as featured on the poster and this publicity still provided by the studio. Still, I’m thrilled to see experiments like this happening, because a world where the best release plan can be chosen for the film and its audience is a better one than a world where movie theater owners dictate release windows.

Here’s a clip of Berry petting a shark and explaining how you tell it’s a he:

And here’s some of the diving footage:

While here’s some of the acting:

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