ICv2 talked to Dark Horse manga editor Carl Horn about how the manga market works in the U.S.
I found his example of Sailor Moon particularly educational — he points out that if that had been an American comic property, instead of simply reprinting to bring a good work to a new audience, they’d have relaunched the characters with new versions and new creators. That’s a great comparison showing how much difference creator ownership makes.
Horn also discusses Dark Horse’s marketing strategy, as a publisher with both manga and American comic lines, and runs down their major manga releases, both current and upcoming. He’s a smart guy, well worth listening to.Similar Posts: The Career of Manga Editing by Those Who Do It § Manga Out Loud Wraps Up the Taniguchi MMF § Manga Difficult Sale Without Anime § Dark Horse Promotes Out-of-Stock Product § Manga Review Copy Cutbacks