As I think we all expected, Marvel’s The Avengers did very well this weekend, with an estimated $200.3 million in ticket sales. It’s been out overseas for 12 days now, bringing it to a total of $641.8 million so far. Disney’s press release points out these record-setting markers:
- Highest-grossing domestic debut of all time (beating out the previous winner, Harry Potter and the Deathly Hallows — Part 2)
- Fastest movie to reach $200 million domestically
- Friday’s $80.5 million is the second highest single day take of all time
- Saturday’s box office of $69.7 million is the highest Saturday take of all time; it also set a record for biggest Sunday
- Biggest opening weekend of all time in Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Malaysia, New Zealand, and Philippines
Audience members really liked the movie, giving it an A+ CinemaScore. ICv2 points out that 40% of the audience was women, which “means that the movie was seen by a very large number of females.” The film cost $220 million, the most expensive Marvel Studios movie so far. I found this final line of the press release particularly telling:
Marvel’s The Avengers is the first Marvel Studios film to be marketed and distributed by The Walt Disney Studios.
Are they saying “we know how to do it best”? Or is this a way to make marketing feel better after they took some of the blame for the failure of John Carter?
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