Marvel Supports Komen for the Cure With Pink Covers in October

Now that many people have stopped supporting Susan G. Komen for the Cure after their political tone-deafness (and the resulting revelations of how little of the funds they raise actually go for something useful instead of “awareness”), Marvel is jumping to their side for National Breast Cancer Awareness Month this October.

During that month, “the world’s most popular super heroes -— Iron Man, Captain America, Thor, Black Widow, Wolverine, and more” will star on variant covers with “special pink-colored costumes”. This I was intrigued by, since I couldn’t wait to see a darling hot-pink-and-silver armor set on Iron Man or Wolverine in a nice shade of salmon. (I also was greatly anticipating seeing fanboy responses to these.) However, based on the three samples released, shown here, only the girl is actually getting a makeover.

Captain America Komen coverMighty Thor Komen coverWolverine Komen cover

The guys’ covers look like typical poster poses, just run through a pink overlay. Here’s the full list of participating titles:

  • Avengers #31
  • Captain America #18
  • Captain Marvel #5
  • Fantastic Four #611
  • Invincible Iron Man #526
  • Mighty Thor #21
  • Uncanny X-Men #20
  • Wolverine #315

Since these are limited variant covers available only through comic shops (and only those in the U.S., U.K., and Canada), expect to pay more *without* the extra money going to charity, unless retailers choose to donate the profit to the cause on their own.

However, all Marvel superhero comics that month, whether or not they have special covers, will have a “special one-page advertorial educating readers about breast cancer”. Also, will feature special content for their audience “and the women they love”.

It’s a shame that the company is no longer scrappy enough to do something involving their bustier heroines. I’d pay attention to an ad that showed, say, Emma Frost talking about how it was particularly important for her to keep her breasts healthy, given how often they were on display.

4 Responses to “Marvel Supports Komen for the Cure With Pink Covers in October”

  1. charles_yo Says:

    and interesting timing given the controversy that the Komen foundation was involved with last year. certainly a “charity” involved with breast cancer that no longer wants to be involved with planned parenthood is problematic to say the least.

  2. Chris G Says:

    Cap and Thor look like they have plausibly deniable makeovers — the stars on Cap are pretty clearly pink, not just overlaid, and I think his glove and the shield’s stripes are a darker pink (compare the star to the “A” on his mask). Similarly, Thor’s cape is the same pink as on X-23’s costume, as are the circular doodads on the front of his costume. But the backgrounds and lighting are done in such a way that it’s not at all obvious unless you spend way too much time looking at these covers.

  3. Quote of the day | Healthy breasts for healthy heroines | Robot 6 @ Comic Book Resources – Covering Comic Book News and Entertainment Says:

    […] Johanna Draper Carlson on Marvel’s Susan G. Komen for the Cure variant covers, which will grace several of their […]

  4. David Oakes Says:

    Diamond Lil had a breast cancer scare in Alpha Flight. (Just a cyst.)

    Sadly, she was killed to prove Selene was kewl in the Necrosha event.




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