It doesn’t surprise me to see more evidence that, in today’s connected world, the interests of consumers and entertainment providers continue to diverge greatly. It’s just rare to see it expressed so blatantly. Techdirt wrote up a recent analyst’s report on kids’ programming on Netflix in which the conclusions were reached that
- parents and kids like being able to watch what they want when they want
- especially since there are no commercials
- and this is a bad thing for kids’ programming providers like Viacom and Disney
- so they should try to restrict this viewing in favor of their own channels
The first two points are not at all surprising to anyone who’s tried any kind of DVR or Netflix programming. The last two may not be news, either — many observers have seen that providers hate viewers having more choice and control over what they consume, especially when it comes at lower flat rates instead of paying per movie or TV show. I’m not sure exactly how they’re supposed to restrict that behavior, though, since today’s digital world is all about providing more control to consumers, less to the traditional media giants.
What’s not realized in the advocation of this strategy for the giants is that some viewers are more loyal to the method than the content. That is, they’re more likely to stick with Netflix, watching what is available there, than follow Disney back to their walled gardens.
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