Comments on: Kickstarter Stats to Consider

By: Kickstarter and Comics | Stumptown Trade Review

Kickstarter and Comics | Stumptown Trade Review — Fri, 20 Jul 2012 07:07:29 +0000

[...] Then I saw this piece over on Comics Worth Reading. [...]

By: David Oakes

David Oakes — Tue, 17 Jul 2012 19:40:30 +0000

It is probably a good thing that failure fails utterly. And that successes tend to be just 100%. It shows that the Invisible Hand is working properly.

I would be more interested in campaigns that reach 75 or 90% before failing, or start strong but then peter out. That would tell us a lot more about how Kickstarter is functioning.

By: Mussorgsky112

Mussorgsky112 — Tue, 17 Jul 2012 16:54:36 +0000

To be fair, when projects fail drastically it’s a reflection of the free market: the person failed to deliver a product/service that people need or want and/or the price requested was too high. Incentives increase a person’s odds because it means that a person is not simply donating the money but effectively pre-ordering it, sometimes at a discounted rate from the projected retail. For all the projects I’ve backed (currently: five funded, three will be funded in the next few days, and two failed), I’ve always chosen an incentive option that allows me donate and simultaneously pre-order the album, book, tech, or whatever. Those who fail at their projects learn not simply the lesson of marketing but also of the market: products that can’t sell won’t sell.