- Posted by Johanna on February 27, 2013 at 8:10 pm
- Category: Archie Comics
All the current Archie comic issues are carrying a full-page ad for Kevin, a novel written about Archie’s first gay character by Paul Kupperberg. It’s a hardcover telling the story of “Kevin’s early, awkward years and the struggles and joys of his inspirational road to self-discovery.” The book is due out April 18, but the interesting thing, to me, is how Archie hasn’t offered it to comic shops through the Previews catalog. They’re promoing it to a wide audience, as shown by this marketing text:
This sweet and funny coming-of-age story features a strong anti-bullying message and is a perfect gift for Archie fans, parents, and anyone who has — or is –struggling to find their place.
And clearly, by plugging it in all their comics, they want to get the word out. It’s being published by Grosset & Dunlap. Perhaps that explains the lack of direct market selling. Maybe they’re the ones who need to get a solicit to Diamond.