DC Launches “Family-Friendly” Blog With More Attention Than They Pay to Kids’ Comics

DC has launched DC Comics Fan Family, a “fan blog for you and your kids. Our goal is to help you share the super heroes you love with your kids through cool crafts projects, activity sheets, contests, sweepstakes, merchandise news, quizzes, and newsletters.”

DC Fan Family

I know they’re talking to the adults because aiming websites at kids requires a lot more legal scrutiny, and they didn’t do a very good job of separating this content from the rest of their material (which is decidedly NOT kid-safe), with the blog announcement appearing on the regular site. I read four separate posts before I knew that the site had its own URL (which redirects to a regular DC blog subcategory).

A major piece of the blog is aimed at promoting the Capstone contest I wrote about yesterday. (That promo page makes me wonder who put this subsite together, since it promotes the Warner Bros. studio in California, not the actual comic editorial office in NYC, as “where the DC Comics magic happens!”)

They’re also soliciting contact information for a sales newsletter, promising deals in return for building an avenue to sell directly to customers without having to go through direct market shops, which are stereotypically non-kid-friendly. That’s also in keeping with Warner’s increased emphasis on selling directly, with its WBShop.com and other sites.

While I support getting kids to read comics, this site simply reminds me of how little of DC’s current output is safe for younger readers. As Graeme points out (link no longer available), the “This Week in DC Kids Comics page … only features two comics, one of which — Superman Family Adventures — has already been cancelled.” That’s ok, though, because their DC Nation app offers five first issues for free of series like Tiny Titans and Superman Adventures. Once they’re published, online, it doesn’t matter how old they are.


One Response to “DC Launches “Family-Friendly” Blog With More Attention Than They Pay to Kids’ Comics”

  1. Anthony Says:

    It’s not separated at all—-the menu navigation and sidebars are largely the same as on the other DC Comics pages; even the background is the same as on the non-kid pages. Imagine kids (or their parents) will click on the “comics” banner on the top and get the usual DC New 52-fest…

    Was it really that hard to just buy a separate domain and create a custom site (with *maybe* a link buried at the bottom/on a “For Parents” page to the main DC Comics page)?

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