- Posted by Johanna on March 7, 2013 at 4:40 pm
- Category: Comic News
DC has launched DC Comics Fan Family, a “fan blog for you and your kids. Our goal is to help you share the super heroes you love with your kids through cool crafts projects, activity sheets, contests, sweepstakes, merchandise news, quizzes, and newsletters.”
I know they’re talking to the adults because aiming websites at kids requires a lot more legal scrutiny, and they didn’t do a very good job of separating this content from the rest of their material (which is decidedly NOT kid-safe), with the blog announcement appearing on the regular site. I read four separate posts before I knew that the site had its own URL (which redirects to a regular DC blog subcategory).
A major piece of the blog is aimed at promoting the Capstone contest I wrote about yesterday. (That promo page makes me wonder who put this subsite together, since it promotes the Warner Bros. studio in California, not the actual comic editorial office in NYC, as “where the DC Comics magic happens!”)
They’re also soliciting contact information for a sales newsletter, promising deals in return for building an avenue to sell directly to customers without having to go through direct market shops, which are stereotypically non-kid-friendly. That’s also in keeping with Warner’s increased emphasis on selling directly, with its WBShop.com and other sites.
While I support getting kids to read comics, this site simply reminds me of how little of DC’s current output is safe for younger readers. As Graeme points out, the “This Week in DC Kids Comics page … only features two comics, one of which — Superman Family Adventures — has already been cancelled.” That’s ok, though, because their DC Nation app offers five first issues for free of series like Tiny Titans and Superman Adventures. Once they’re published, online, it doesn’t matter how old they are.