- Posted by Johanna on April 9, 2013 at 4:55 pm
- Category: Comic News
In an uncertain world, older brands that have already built fans can seem like a safer choice for companies than the risk of developing something new. However, it’s no longer a sure thing that involved, informed buyers will automatically follow your brand name. Consumers often find it important to think about what really made those products so enjoyable in the first place.
Sometimes, it’s obvious. For instance, take Quantum and Woody, a buddy-comedy superhero book created and written by Christopher Priest and illustrated by M.D. Bright in the late 1990s. That book got its appeal from Priest’s unique take on the world and the entertaining way he expressed it — plus the way he was hanging out online to talk about it with fans.
Now comes news that old-property-resurrection publisher Valiant will be relaunching the book in July, since they bought defunct publisher Acclaim’s comic properties. The only problem is that it won’t be the book fans remember, since the creative team is writer James Asmus (who?) and artist Tom Fowler. And without Priest’s voice, I have no reason to try it. So much of the appeal for me was how hard Priest worked to make this book something unusual.
The biggest sign for me that this title won’t be what I remember? The Valiant CEO refers to Priest as “Chris”, which means he’s never talked to the guy. But hey! This zombie title will have variant covers! Isn’t that an old-new thing now?