This seems like such a bad idea…
If you want to see the new Superman movie Man of Steel on Thursday, June 13 (instead of its opening day of June 14), you have to buy tickets in store at a Wal*Mart.
I’m sure someone is making lots of money from this advertising deal, but for me, since I refuse to shop at Wal*Mart, it’s just one more reason on the list of why I don’t care about this movie.
- It’s directed by the guy who made Sucker Punch (and Watchmen).
- It’s PG-13, which makes me wonder how violent it will be.
- They don’t seem to have learned their lesson from the downbeat Superman Returns.
There’s already a lot of concern in Hollywood about there being too many blockbusters planned for this summer, so I’m sure Warner is doing whatever they can to drive ticket sales, and they think teaming up with the nation’s biggest retailer is good for that. I know a lot’s riding on this movie for DC, but it just doesn’t look like a must-see for me. I want my superheroes to have humor and a sense of fun, not be so damned dark and depressing.