Warners Teams With Wal*Mart to Push Man of Steel
May 17, 2013

This seems like such a bad idea…

Man of Steel Wal*Mart Premiere Night

If you want to see the new Superman movie Man of Steel on Thursday, June 13 (instead of its opening day of June 14), you have to buy tickets in store at a Wal*Mart.

I’m sure someone is making lots of money from this advertising deal, but for me, since I refuse to shop at Wal*Mart, it’s just one more reason on the list of why I don’t care about this movie.

  1. It’s directed by the guy who made Sucker Punch (and Watchmen).
  2. It’s PG-13, which makes me wonder how violent it will be.
  3. They don’t seem to have learned their lesson from the downbeat Superman Returns.

There’s already a lot of concern in Hollywood about there being too many blockbusters planned for this summer, so I’m sure Warner is doing whatever they can to drive ticket sales, and they think teaming up with the nation’s biggest retailer is good for that. I know a lot’s riding on this movie for DC, but it just doesn’t look like a must-see for me. I want my superheroes to have humor and a sense of fun, not be so damned dark and depressing.

6 Responses  
James Schee writes:  

I really don’t care for the Wal-Mart tie either, though I put it in same category as tie-ins with Mcdonalds or the like which are just marketing.

I’ve actually become more impressed by the movie with the more I see of it, especially the Lois and Superman scenes. Which gives me hope that while the world around him is dark, which it sadly is so much so since the old Donner days, perhaps when he accepts his role Superman can be a light.

I suspect there to be lots of action, which will include fighting, but I don’t know if we’ll see it on any greater level than say Avengers or Iron Man 3 had.

I guess I’m just really hopeful to see a Superman story I like, it has been a while. lol

Marc-Oliver Frisch writes:  

Zack Snyder heroes are natural-born Walmart leaders.

Azusa writes:  

I refuse to see this in theaters on the grounds that I disliked the visual tone of 300.

James Schee writes:  

Bought my ticket today, they started selling at 8 am but I was there around 2:30 and they had plenty. They gave me a free cupcake too, my choice of red or blue icing.(tasted good for those wondering lol)

It comes with a little Premiere Guide, that sends you to a site on VUDU that gives you 3 free episodes of Superman TAS and a fairly interesting prequel comic that if its promise leads into the movie as it says. Will mean a Super surprise I wasn’t expecting but could be really cool.

Jer writes:  

I’m waiting until I hear the initial reviews to decide if it’s a regular theater, discount theater, or DVD movie.

I’m doubtful that they will be able to balance the “fun” and the “dark” the way the Iron Man movies have. For me Superman doesn’t need to be dark at all, but I know that I’m in the minority on this one. So it needs to be balanced well. In addition to the three points you’ve got above, the fact that Christopher Nolan was pulled in to help because of the direction he took with his Batman trilogy is not helping me feel good about this movie.

Johanna writes:  

Yes, Nolan’s involvement doesn’t surprise me — after all, he’s responsible for the biggest DC media success in years — but it’s not the kind of mood I enjoy in superhero films.


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