Captain America Winter Soldier Publicity Starts Nine Months Out

Marvel/Disney has released the first teaser poster for Captain America: The Winter Soldier. The sequel to Captain America: The First Avenger will be in theaters on April 4, 2014, nine months from now. So get ready to hear about it until then!

It’s a distinctive poster, evoking the hero while making it clear that things are not happy. The shield is battered, with all the color worn away, some replaced with what looks like blood. I hope this doesn’t mean a switch to the grimmer style of superhero films that DC has been making. I like Marvel’s movies better because they’re more fun.

Regardless, the iconic image with just the modernized stencil dates shows how less can be more when it comes to building attention and catching the eye.