- Posted by Johanna on July 11, 2013 at 9:23 pm
- Category: Digital and Webcomics
Brigid Alverson spotted the news — due to declining print sales, DC Entertainment has canceled digital series Ame-Comi Girls and Arrow, both in print and digitally. Additionally, Legends of the Dark Knight will stop being published in single issues, instead coming to print only in collected edition.
The worst was Arrow, which was selling under 10,000 copies an issue, while LotDK was under 17K (estimated) after debuting over 40K. Brigid speculates, based on other cancellation analysis, that sales of 12,000 to 17,000 are a “danger zone”. Although the Arrow TV show is doing well enough, I think this once again demonstrates how media fans don’t necessarily want to follow a comic book series. They like one- or two-volume collected tie-ins, often before the show or movie even comes out, but when you’re getting the story weekly for free, you don’t want to pay for more in print monthly. (Although the shorter digital chapters come out more often.)
Back in March, DC had eight digital-first series, half of which were Batman-related. I guess digital readers don’t need quite that many. Also, the necessary sales figures for a big company are a lot higher than a smaller outfit without as much overhead.