- Posted by Johanna on August 3, 2013 at 6:04 pm
- Category: LinkBlogging
Brian Hibbs’ latest Tilting at Windmills column points out some basics of the comic business: given the types of shelving most retailers use, your book needs to be identifiable from the top left corner. I’ve copied here the image he uses — one common type of shelving only shows the red and blue areas, the other the red and green, but the brown area is rare to be on display for every title.
Designers who consider the comic cover as an art piece aren’t keeping in mind that it also needs to work to sell the book. There are case studies, such as one new Boom! title that breaks the rules and, as a result, sold only 10% of orders in Hibbs’ store. Go read the full column for the complete analysis.
At Hibbs’ website, there’s a smart comment from another retailer who provides some additional examples and notes, “Every time someone picks up a new release comic and asks, ‘Do I have this one already?’ the cover design has failed.”