- Posted by Johanna on September 10, 2013 at 10:10 pm
- Category: LinkBlogging
The always-smart Mike Sterling has some thoughts on the current struggles of comic retailers, particularly as they relate to Marvel’s titles. I want to quote him here because I agree with what he says.
Comic fans only have so much to budget for their books, and every dollar that goes towards maintaining their run of Amazing or whatever at two or three copies a month are dollars not going toward maybe trying out something that isn’t a Spider-Man comic that month. It’s rack crowding and market flooding, and I don’t like it when Marvel is cranking out two or three issues per title per month, and I don’t like it when both Marvel and DC are cranking out a half-dozen titles or more for each of their franchises. We don’t need this many Batman books, or this many X-Men or Green Lantern or Avengers or Superman books, except we now have a marketplace that depends on devotion to the big franchises and doesn’t leave room in anyone’s budgets to try out or support something different.
For diversity in the market, you have to look outside the corporate companies, because as Mike points out, they’re consolidating around their characters and known properties. That’s the only thing they have to offer that no one else can, particularly as creators find better working conditions and more freedom elsewhere. As he says, it’s a self-fulfilling prophecy. Nothing else sells (at least for them) because they don’t offer anything else.