Comments on: Why Did It Take So Long for the Ordering Catalog to Be Given Away? Independent Opinions on Comics of All Kinds Sat, 28 Feb 2015 16:29:19 +0000 hourly 1 By: alwayslurking Thu, 24 Oct 2013 10:16:00 +0000 Is there anything significant in the print Previews that doesn’t appear on the comixology pull-list site?

I wasn’t getting enough value out of the full-cover-price catalogue to justify it and I haven’t had any problem so far with pre-ordering my physical titles based on the comixology version. Am I missing something?

By: Johanna Wed, 23 Oct 2013 21:09:45 +0000 Hapax, you reminded me of long, long ago, when we’d talk about how embarrassing it was to read Previews in public because it looked like soft porn.

Jer, the problem is that there could be info that retailers need to accurately order (such as an upcoming character death) that would spoil a currently running story (where the team just went into battle, say).

By: hapax Wed, 23 Oct 2013 19:40:44 +0000 One of the (many, many) reasons I gave up buying mainstream comics was the day I looked at my monthly PREVIEWS and asked myself “Why the *hell* am I spending good money for a crappy commercial?”

By: Jer Wed, 23 Oct 2013 17:41:40 +0000 knew the idea that retailers aren’t professional enough not to share the information would come up.

I’m a bit confused – why is it a problem that customers who want the information have access to the retailer info?

I thought your lament above was that comics companies don’t seem to bother even creating targeted advance promotional material for separate retailer and customer audiences, and assume that everyone getting the info is part of the same long-term comics fan culture. I think that’s problematic and has been for a long time. But I don’t see the problem with retailer info being available to customers who want to see it.

By: Johanna Wed, 23 Oct 2013 00:25:41 +0000 I knew the idea that retailers aren’t professional enough not to share the information would come up. My cynical side says you’re right, but it’s a shame.

Regarding cross-selling digitally, I wasn’t suggesting actual links, just that someone using (for example) a tablet to read Marvel Previews already has a whole comic store in their hands.

By: Jamie Coville Wed, 23 Oct 2013 00:16:07 +0000 Answers! Or at least my answers.

Marvel fans have long paid for information about upcoming news on what they are publishing. They are/were fanatics about the company and wanted to know what they were publishing next. From 60s and 70s fanzines, to Marvel Age, to Wizard and in part Previews.

But if they want to grow their sales they need to make this free as I don’t think the newer readers are willing to pay for something like that.

A whole lot of retailers would be incredibly pissed if Marvel put links in it’s catalog aiming at either their site or comiXology to buy the books digitally, possibly even to the point of suing them for unfair competition.

And I think the reason the consumer and retailers are still being given the same information is because any “exclusive” info only going to retailers would end up on the news sites very quickly, to the point where it’s pointless to separate the two.