- Posted by Johanna on December 16, 2013 at 7:14 am
- Category: LinkBlogging
Last weekend, the local paper did an overview of the comic store scene in Madison, Wisconsin, focusing mainly on Bruce Ayers, who owns Capital City Comics.
(I shop at competitor Westfield Comics, because Capital City is a more old-fashioned type of store, with a focus on back issues. The amusing thing to me is that the owners of Capital City and Westfield, the two shops in the city, used to be married.)
Unfortunately, the article has a couple of representative quotes that indicate an old-school attitude that made me cringe. First, there’s Ayers:
“It’s a niche market, a niche hobby. I never thought of it as mainstream.”
Although I suppose that’s understandable, since he started his store in 1975, when that was very true. But it doesn’t seem to take into account how much comics have changed since then, particularly with the growth of graphic novels and the bookstore market.
More disturbing to me was this customer, an attorney who wants to rebuild his collection after (as happened to so many kids) his childhood comics were trashed:
“They’re still writing the superhero comics for people my age. My age group is the primary active comic book collecting age group. They still write these stories for us, rather than teenagers, which is nice.”
I suppose it is nice to feel like the market is all about you, no matter your age or whether you’ve grown up, but I would argue that this is why superhero comics (with a few notable exceptions) have become increasingly difficult and depressing to read. They need a certain youthful energy, in my opinion.