- Posted by Johanna on May 5, 2014 at 7:55 pm
- Category: Comic News
I got an email from Warner Bros. Consumer Products tying into the upcoming holiday. It reads
[We] are getting ready to celebrate super moms this Mother’s Day with product inspired by the most famous comic book heroine of all time — Wonder Woman. The licensee line-up for Wonder Woman this year includes partners such as Icup, Lauren Moshi, and Junk Food, all offering product that will show mom just how much you admire her!
A comfy Wonder Woman sleeved robe from Warner Bros. is great for snuggling up after a long day, while a colorful Wonder Woman tote from Vandor is the perfect accessory for fighting crime — and for grocery shopping. Wonder Woman aprons from Icup and chic pullovers from Lauren Moshi will also thrill Mom this Mother’s Day. Product ranges from $5-$60 and is available at retailers nationwide.
Certainly, women of all ages can be inspired by the best-known female superhero, but it struck me wrong that DC is promoting aprons and grocery totes when there’s no product push for teens and girls. If Wonder Woman is perceived as skewing “too old” by her merchandisers, perhaps that’s why the powerful princess isn’t being featured as often as she ought to be. (That “chic pullover” looks like a shapeless sweatshirt to me.)