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Today’s Pop Culture Trend: Property Mashups, Now With Domo and Ghostbusters
May 24, 2014

Domo as the Ghostbusters Stay Puft Marshmallow Man

Big Tent Entertainment (who also represents The Biggest Loser, just to give you an idea of their brand range) promotes Domo outside of Asia. They’ve just announced a deal to engage in the hottest trend (think Lego Batman) in pop culture: a brand mashup, where two properties sell even more together. Domo will meet Ghostbusters in a new line of consumer products, collectibles and plush, coming this fall. It’s described as

The line will concentrate on those eccentric characters from the franchise, namely Slimer and the Stay Puft Marshmallow Man, best suited to stand alongside the enigmatic furry brown Domo, and will cast them in instantly recognizable scenes from the film.

They’re hoping to “bridge the generation gap between pop-culture fandom and blend two franchises that seem to share a common sensibility” to appeal across age bands. Although I suspect that older Ghostbusters fans will wonder who that monster is who’s invaded their film.

One Response  
David Oakes writes:  

“Because that movie kicked ass in both universes!” – quote from the weekend’s Middleman reading.

 

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