Disney Movies Anywhere, the company’s UltraViolet alternative for digital movie access, is now expanding into original promotional content. Right now, those with DMA accounts can view a new six-minute Pixar Cars cartoon, “Radiator Springs 500 1/2″. In it, the many denizens of the car-inhabited town are celebrating its founding. They plan a leisurely drive to commemorate the historical discovery of the area when four cars arrive to challenge Lightning McQueen to a race. Here’s a preview:
It’s promised to be the first installment in a “Tales From Radiator Springs” series. DMA also has promotional video for the upcoming Maleficient movie, with a sneak peek and a short interview with Angelina Jolie. Their Discover app section is full of such short clips promoting current projects and other ways to stay in the Disney infrastructure.