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Disney Premieres New Cars Cartoon on Disney Movies Anywhere
May 29, 2014

Radiator Springs 500 1/2 image

Disney Movies Anywhere, the company’s UltraViolet alternative for digital movie access, is now expanding into original promotional content. Right now, those with DMA accounts can view a new six-minute Pixar Cars cartoon, “Radiator Springs 500 1/2″. In it, the many denizens of the car-inhabited town are celebrating its founding. They plan a leisurely drive to commemorate the historical discovery of the area when four cars arrive to challenge Lightning McQueen to a race. Here’s a preview:

It’s promised to be the first installment in a “Tales From Radiator Springs” series. DMA also has promotional video for the upcoming Maleficient movie, with a sneak peek and a short interview with Angelina Jolie. Their Discover app section is full of such short clips promoting current projects and other ways to stay in the Disney infrastructure.

Similar Posts: Marvel to Publish Pixar Comic Magazine § Cars 2 § Disney’s Planes to Star Dane Cook § Today Only: Two Disney Box Sets 55% Off § Watchmen Promotional Efforts Increase

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