Manga Goes Mainstream With Mascara Brand

L’Oreal Paris has introduced Miss Manga mascara, a new brand promising “oversized, over-the-top lash volume… for the ultimate wide-eyed manga look.” It comes in black, black brown, or blackest black. Here’s the ad, which involves a cartoon panda ad, bright pink, and a “main-ga” pronunciation.

Turns out that this line was first launched in the UK, where it was also offered in Violet and Turquoise. Wow, the 80s are back! Reviews of the product are mixed, with some calling it thick and clumpy, but the packaging sure is cute.