DreamWorks Animation has launched a DreamWorksTV YouTube channel aimed at kids ages 6-12. Here’s the trailer:
The selling point is that instead of repurposing existing material, DreamWorks will be “creating original content that is completely native to the digital platform”, such as having Shrek, Puss in Boots, and Kung Fu Panda contribute vlogs (video blogs). Unfortunately, much of the programming doesn’t carry on the movie-quality animation. Instead, they’re promoting live-action sketch shows with kids and scratchy-looking animated shorts.
However, this part of their programming sounds promising to me: “curated “retro” animated series from the DWA media library including Fat Albert, Casper, He-Man, Rocky & Bullwinkle, She-Ra, The Archie Show, VOLTRON, etc.” Here’s the trailer just for those shows, which they’re calling RetroToons:
None of those have been posted yet. They’re also promising a Richie Rich original scripted series debuting later this summer.