Now that hotel keys are flat pieces of plastic, they’ve become an advertising medium, since every visitor has to look at them at least once a day. To promote the upcoming DVD release of Batman: The Complete Television Series, Warner Bros. Home Entertainment will feature the show on thousands of hotel key cards across more than 40 hotels for the San Diego Comic-Con next week.
As shown on the card, the package will be available on DVD, Blu-ray, and digitally on November 11, 2014. Preorders are now available at various online retailers, with a list price of $200 for the DVD set. The Limited Edition Blu-ray preorder is $270, which Amazon currently has at 30% off, for a price of $189. At that cost, how interested will fans be in indulging their nostalgia?