TCM Charges for Fan Club
I missed this when it was announced as part of the TCM Film Festival back in April, but it’s another example of how to wring more revenue from your most devoted fans.
TCM Backlot is the first official fan club for the classic movie cable channel, and it will cost you $87 a year to become a “charter member” for “unprecedented access”. That currently consists of eligibility to
- Vote on programming and help shape the network
- Go on the air as a Guest Programmer
- Attend special events and member-only gatherings
- Meet TCM staff, talent, and special guests
- Watch rare videos and first looks at original programming
- Access an exclusive digital version of the Now Playing Guide
- Preview TCM events, auctions, and upcoming guests
- Take a behind-the-scenes tour of the TCM studios
- Enjoy regular contests, discounts, and giveaways
- Be featured in the Now Playing Guide
- Go inside the history of TCM and Hollywood
I suspect this is more useful to you if you live in California or maybe New York, although many of the benefits are simply online. (The club is US-only at this time.) I suspect there aren’t a lot of opportunities for gatherings and staff meet-ups in Wisconsin. The “members only” meetings I could find mention of take place on the TCM Cruise and at their film festival, so it’s for those already attending their special events.
TCM is the only thing I miss about dropping cable months ago, and I’ve been exploring ways to get it back (on such services as PlayStation Vue). But now, it feels like that might make me a second-class citizen unless I’m willing to pony up more.
That’s the struggle with selling access like this, or through Patreon. If you support an artist or a service, does it not count unless you pay extra? How do you make those who donate feel special without making those who don’t feel unwanted? Of course those who give you money monthly or yearly are more important to you, but you don’t want to make it that obvious.
And of course, this service is an automatic renewal unless you cancel, and there’s no trial period, and the fee is non-refundable, so you have to buy without seeing exactly what you’re getting. Various commentators have compared this to the D23 Disney Fan Club, which is apparently $80 a year, a similar fee, but they get a quarterly magazine.