Project X: Seven Eleven
Unlike its predecessors in this series (Cup Noodle and 240Z), Project X – The Challengers – Seven Eleven – The Miraculous Success of Japan’s 7-Eleven Stores is relatively restrained in its adjectives. The thrust of this story is the development of the convenience store, driven by youthful amateurs, and the way it revolutionized the retail industry. The introduction (written in 2001) hopes that it will serve as an inspiration to the salary-men disturbed by the then-current recession. Which makes me […]
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