Captain America: Civil War Movie Theater Shops
For years, people have been suggesting that there’s an opportunity to sell more items to fans of superhero films in movie theaters. Finally, someone’s taking up the idea — but it’s not comic books they’ll be selling. Marvel has announced that The Araca Group, “a renowned live entertainment merchandising company”, will be operating pop-up shops in 88 movie theater lobbies in conjunction with the release of Captain America: Civil War on May 6. They’ll sell 11 different products, including limited […]
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