PR: What Not to Do: Asking Reviewers to Jump Through Hoops

Got an email the other day looking for a review for a self-published graphic novel, which I won’t name because that isn’t the point, but it came from outside the traditional comic industry. The email didn’t bother to answer the questions I request from review submissions, instead sending me to their website. That’s ok, I don’t want to be dogmatic about following my guidelines, so I clicked over only to find all glossy taglines and video teaser, no actual information. […]

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PR: What Not to Do: Pushing Balloon Babes on Me

Between conventions and email, lately I’ve been given the push sell by a couple of different guys. The one thing they had in common was that they were trying to get me to try comics that were being promoted primarily with images of balloon-busted, barely clothed “female” grotesqueries. (I’m talking here about Jim Balent-level caricature, not just the standard Witchblade-style exposure.) They have every right to plaster their covers and promotional material with these helium hussies, of course, and in […]

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PR: What Not to Do: New Technology Is No Longer News

I don’t have a specific press release to show you for this topic, because I’ve gotten too many of them that say basically the same thing: “Hey, my comic/graphic novel that didn’t sell before/you’ve never heard of is going to be on the iPhone!” How nice for you. I don’t have an iPhone, so I don’t really care. I know lots of people do, though, and that’s why there are now something like 100,000 apps out there for that platform. […]

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PR: What Not to Do: Reading Like a Time Capsule

I got an email about a new anthology of alternative comics from the UK. Reading through it, I started having flashbacks to last decade: Just a short email to let you know that Solipsistic Pop — an anthology that features the very best in alternative UK comics — has launched its website with a manifesto that states the intentions of a new wave of comic artists taking over the UK alternative scene. There was more about the anthology, due in […]

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PR: What Not to Do: Insulting Those You Want to Help You

Note to aspiring web writers: if you want me to mention your website, especially with a link, then don’t be an ass. I got a press release from someone who will go unnamed who thought the following approaches were the right way to go: 1. Making outrageous claims. We’re “one of the only, if not the only, dedicated graphic novel review websites.” 2. Asking you to take too much on faith. The reviewer is anonymous, although claiming to be a […]

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PR: What Not to Do: Excessive Pricing

Have you heard about the upcoming anthology volume Kramer’s Ergot 7 from Buenaventura Press? It’s a deluxe original hardcover — which has been done before, most often with reprint material — but due to publishing it at larger-than-newspaper page size, they’re pricing it at $125. For 96 pages. That’s quite a chunk of change to lay out for an experimental anthology. Maybe I’m the only one having trouble with that format lately, but I’ve pretty much quit reading multi-creator anthologies […]

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PR: What Not to Do: Announcing Non-News

Many publishers have glommed onto the fact that if you send out enough press releases, some sites will run them, and you will get easy coverage. Unfortunately, the result is that some companies send out PR announcing complete non-news. For example: Masterpiece Comics places original series, Fireblast , with industry leader, Diamond Comics Distributors, Inc. Masterpiece Comics announced today that its full-color, ongoing series, Fireblast, will be carried and distributed in the English-language world market by Diamond Comics Distributors, Inc., […]

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Open Book Vultures

Over the weekend, a company called Open Book Press (link no longer available) sent out a press release trying to capitalize on the misfortune of Speakeasy. Here are excerpts, complete with snarky commentary from yours truly. Open Book Press Offers a Ray of Hope to Speakeasy Creators Wow, how magnanimous of them. Sounds a bit like a charity service, like a suicide prevention hotline or something. North American book and graphic novel publisher, and soon to be comic publisher Open […]

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