Free Comic Book Day is scheduled for May 5 this year, its sixth. At this point, it’s a fairly well-established promotion for direct market comic book shops, designed to entice new customers into stores where they can be reminded comics still exist and see the variety of stories now available. In order to benefit them all, publishers create free comics (which may be new material or reprints) and offer them at reduced prices to retailers, with Diamond Distribution also pitching […]