PR: What Not to Do: Marketing a Cancelled Title
NBM’s online publicist, David Seidman, sent out an email early this week promoting an online preview for “special friends” of the company to post. It was an excerpt from Angel Skin, a graphic novel by Christian Westerlund and Robert Nazeby Herzig.
I was ready to put it up, only I noticed that the message didn’t include a release date. (I wanted to know whether to promote the book as something to preorder or something to look for shortly.) I checked Amazon, and they said it was due out in October. Then I checked the publisher’s website, which states “This book has been cancelled.”
I queried David to find out the real story, and he passed my message along to the publisher. Neither have yet responded. If the NBM website is accurate (and I have no reason to think it wouldn’t be), then that’s an awful position for them to have put their publicist in, asking him to waste time promoting a book they’ve decided not to publish.
Update: The book is due to the direct comic market in August 2007. The cancellation notice on the NBM site was from last year. Read the comments for more.
The book, by the way, is described as follows:
Angel Skin is about Joshua Barker, a young man who shoots himself in the head but doesn’t die. Instead, he wakes up in a dead city that seems to consist of decayed factories, crumbled apartment buildings and very little else. There, he encounters the strange Elmer, a man who seems to know a great deal about him and finds that he may have a special calling. Together they set out through the fallen city, among prostitutes and rotten angels, on a journey to find an elusive God.