Diamond Digital Update: They Built an App
Diamond Digital, the program to allow comic shops to sell digital comics through Diamond Comic Distribution, was supposed to launch last September. It still hasn’t rolled out. However, ICv2 has a small update from the recent ComicPro retailer meeting. There they announced that iVerse has built a “Digital Comic Reader App”. Comic stores will sell digital comics either in-store or online using the app, which does not connect to iVerse’s existing store. The quote from iVerse CEO Michael Murphey indicates that someone apparently had some concerns:
“This is a much cleaner solution for retailers and will give them the same kind of tools companies like Amazon and Barnes & Noble are using to sell digital on these devices.”
However, this is yet another example of building something readers and customers don’t care about. Is anyone looking for yet another app to read and buy comics through? With comiXology and various publisher-specific apps, most readers have too many online comic access points as it is.
Update: Todd Allen has a lot more details on how all this will work. The high points are that purchases have to be made through an individual retailer’s website, and the app is for reading only. Purchases can also be read through a web browser. The program does not include DC, Marvel, or Dark Horse, but Archie, IDW, and Image will participate.