Kids’ Lego Comic Tops the Bestseller List
Known properties sure have an advantage when it comes to finding customers. Papercutz sent out a press release promoting how “Mask of the Sensei, the second volume in the top-selling LEGO® NINJAGO graphic novel series from Papercutz, shot to the top of the New York Times Paperback Graphic Book Best Seller list immediately upon release last week”. It beat several Batman and Walking Dead books to do so.
The first volume in this series sold out 190,00 copies in its first printing last fall. Volume 2 sends four ninja friends against their sensei in a story written by Greg Farshtey and illustrated by Paulo Henrique. The slim volume is $6.99 for 64 color pages (or $10.99 in hardcover). Volume 3, Rise of the Serpentine, is due on May 8.
With an online game, the obvious toy line, and an animated series, this Lego brand is the newest kids’ favorite multimedia property, and the cartoony “masters of spinjitzu” are quite cute, even when trying to be fierce.