How Do You “Collect” Something Dependent on Someone’s Electronic Server?
Poor Valiant. They try so hard but come out with such pedestrian, mediocre comics. Yet I admire their willingness to keep plugging and trying new methods to get attention, and more importantly, readers.
Their latest announcement, though, just made me scratch my head. Valiant is launching a channel on Quidd, “the world’s first platform for collecting and trading emojis, stickers, and cards.” (iOS only.) I know this is a fogey thing to say, but I have no idea how you “collect” something that’s dependent on a company you’ve never heard of keeping their servers running. A collection is something you have control over, something you can store and sort on your own. They promise digital trading and “exclusive discounts”, but electronic content of this kind is never owned.
Seems like a way to try and suck money from fans for nothing tangible, and another way to try and create a walled garden away from the web. I’m sure it will be forgotten in another couple of years. Even with “multiple base sets with new, free packs added each and every week” and “incentive chase sets spotlighting Valiant’s most wanted heroes and events”.
Hey, did you know that Valiant Entertainment “owns and controls the largest independent superhero universe in comics”? And they’re “one of the most successful publishers in the history of the comic book medium” with “some of the most critically acclaimed comics in the industry”?