DC’s Double Blow: Raises Prices, Drops Digital Copies
Newsrama had the news: “as of last week, all DC Universe ongoing titles — physical and digital — will be priced $3.99.” And doubling the pain of the blow, the physical comics no longer come with free digital copies. (Yes, they were probably unnecessary for many readers, but raising the price while removing benefits is some cable-monopoly-level evil.)
“According to DC, readers can anticipate that digital codes will be included on physical copies of #1 issues of major titles, select event books, annuals, and other special books.” Retailers weren’t informed of the change prior to it going into effect. Marvel tried this a few months ago and outcry (and more to the point, sales) was such they reversed course. I suspect DC won’t be as susceptible.
Since some DC titles ship twice a month, that’s $8 to follow Batman (or whoever). That’s a lot for 40 pages of story that usually isn’t even complete. Why the need to raise money so suddenly? It’ll be interesting to see how much sales drop over the next few months as retailers and customers cut back.