New Movie Strategy: Avoid a Bad Rep by Retitling
I find this vaguely clever, since I still want to see the Tom Cruise/ Emily Blunt science fiction movie Edge of Tomorrow when it comes out on DVD and Blu-ray on October 7. And I agree that the title is terrible, since it sounds like an old soap opera. Vox.com is reporting that Warner Brothers is doing its best to rename the movie for home markets, using the previous tagline “Live. Die. Repeat.” as if it was the movie’s title. […]
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