UltraViolet Digital Copies on Sale: Movie Companies Continue to Overvalue Their Product
When the UltraViolet program was first announced, one of its goals was to give studios a way to sell digital versions of movies direct to customers, without having to use iTunes. The aim of the program is “digital portability”, which they believe will convince customers to buy instead of rent. Not at these prices, it won’t. Paramount opened its direct sales site, ParamountMovies.com. There, more than 60 recent and classic movies are priced from $12.99 – $22.99, depending on age […]
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